The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.
Before the Internet, advertisers relied heavily on news media to sell their products and services. But now that they can reach consumers directly through the Internet and social platforms, the relationship between media and advertisers has changed. Companies and nonprofits are telling their own stories using some of the same techniques and approaches as journalists. Media organizations are getting back in on the action, however, by providing original brand content to advertisers.
On Tuesday (April 7) the West Virginia University Reed College of Media will host, “Native Advertising or Brand Journalism? How Organizations Are Telling Their Own Stories,” a panel event that will address the credibility of “brand journalism” and its impact on the media industry and society, as well as career opportunities in this fast-growing field. The panel begins at 7:30 p.m. in room B51 White Hall. The event is free and open to the public.
CreateAthon is a 24-hour work-around-the-clock marathon that harnesses your creative skills for local social good. Students and mentors work together to develop marketing materials for local nonprofits that would otherwise not be able to afford to have these materials produced! As a student participant, you will be the minds and hands that will spend 24-plus hours creating and producing the actual communication material for our community nonprofits. We need writers, art directors, designers, photographers, videographers, audio video producers and editors, web strategists and app developers. For more information: http://www.createathonwvu.org/
On April 9, the WVU Department of Philosophy is hosting its annual Applied Ethics Day. This year’s topic is of particular interest to College of Media students: “Global Media Ethics and the National Interest” by Stephen Ward, an internationally recognized media ethicist. The talk is scheduled at 8:00 PM in 209 Armstrong Hall.
ABOUT THE TALK: This talk explains how an emerging digital, global ethics provides a new framework for understanding difficult issues concerning journalism and the national interest. The issues range from media freedom in an era of heightened security and the promotion of national interests abroad to citizen “hackers” posting intelligence documents.
A special edition of the WVU Reed College of Media’s student-produced newscast, WVU News, recently earned national recognition for excellence in television production.
The newscast recently was selected as a top-three finalist in the Television Academy Foundation’s College Television Awards. Sanchez, who graduated in December 2014, won an all-expense paid trip to Los Angeles, California, next month to learn if he’ll receive a first, second or third place Emmy at the 36th Annual College Television Awards Gala.
The WVU Reed College of Media invites current undergraduate students to apply for scholarships for the 2015-16 academic year.
This is an especially exciting time at the College of Media, as a number of new scholarships have recently been created. Interested students must complete the Scholarship Application by 4 p.m. on March 20, 2015. Completed applications will be reviewed by the College of Media Selection Committee. As financial need is a determinant in scholarship selection, students must also submit a Free Application for Federal Student Aid (FAFSA).
Get the inside scoop on how a major sports operation like the Pittsburgh Pirates functions! Chaz Kellem, manager of diversity initiatives for the Pittsburgh Pirates, will speak tomorrow evening, March 12, at 5:30 p.m. in room G-25, Brooks Hall.
West Virginia’s Health Sciences and Technology Academy partnered with students at West Virginia University to foster relationships and to spread awareness of its program, which provides education opportunities for underrepresented high school students in the state.
A group of 20 strategic communications capstone students in the WVU Reed College of Media are working under the direction of Rita Colistra on two campaigns. The class has been divided in half, one focusing on public affairs and the other on alumni relations.
Students at the WVU Reed College of Media are developing strategic communications campaigns to reduce breast cancer death rates in Brazil.
The students are enrolled in a strategic communications/public relations study abroad capstone course that focuses on real-world health care clients. This spring, the class, led by Senior Lecturer Chuck Harman, will be working with FEMAMA, the Brazilian Federation of Philanthropic Breast Health Institutions, which is a non-profit, Non-Governmental Organization. They will travel to FEMAMA’s headquarters in Porto Alegre during spring break later this month to meet with the founder and make formal presentations.
If you submitted an RSVP for the May Commencement ceremony, you will be able to claim and print your tickets starting at 9 a.m. on Wednesday, March 11.
Guest seating is limited for this event. Based on the number of RSVPs, each participating graduate will have access to FOUR GUEST TICKETS. Graduates do NOT have to claim a ticket for themselves. Guests, however, must have their printed tickets to enter the ceremony. Infants and toddlers two and under may sit in laps. All other children and adults must have a seat. Wheelchair spaces and handicap-accessible seating are available and will be counted as a ticket.