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IMC Weekend Keynote Speaker and Breakout Sessions Announced

If you’re interested in the IMC Master’s Program, the 2009 IMC Weekend, May 29 and 30, is the perfect place to learn more about the industry and decide if the program is right for you.

Each year, two of the most popular events are the Keynote Address on Friday and the Breakout Sessions on Saturday. We are excited to announce our 2009 Keynote Speaker, Jeff James, Principal at Mythology. Jeff is a WVU alumnus who spent 14 years in marketing at Microsoft and FLX Corporation, as well founding Digital Fish, an early Internet marketing services pioneer for non-profits.

We also have a great line-up of breakout sessions scheduled for this year’s event. New for 2009, we have expanded the breakout sessions to enable each participant to attend two of the following:

Customer Relationship Marketing – Tales from the Front
Presented by Bryan Bennett, President of Insight Data Group

Using IMC Principles to Reach the Latino Market
Presented by Rachael Post, Owner of Luna Sky Media

Social Media in IMC
Presented by Larry Stultz, Ph.D., Chair of Advertising at the Art Institute of Atlanta

Adapting the Pipeline – Running the Business of Emerging Marketing Disciplines
Presented by Brandon Holmes, Managing Partner of WELD

For more information or to register for the IMC Weekend, visit