Participants in the Hill and Knowlton Internship Program will be instructed about, and undertake the following activities:
- Project Management: how to scope out a project, determine objectives, budget, resources and timeline.
- News Writing: writing effectively for the media including news releases, media alerts, fact sheets and backgrounders.
- Media Relations: developing stories that will interest the press. Brainstorming angles, writing pitch letters and contacting journalists.
- News Monitoring: researching coverage on specific issues and clients and summarizing.
These activities will be monitored and evaluated by the day-to-day supervisor. Interns will also have the opportunity to participate in in-house training courses, including, but not limited to, writing, computer skills, account management, and time management.
Qualifications:
- Pursuing degree in one or more of the following areas:
- Public Relations
- Political Science
- Marketing
- Journalism
- English
- Business
- Mass Communications
Responsibilities
- Daily client media monitoring
- Compilation of media impressions and preparation of media summary reports
- Maintenance and development of media lists
- Research using Internet, Bloomberg, Factiva and other search engines
- Drafting/writing client case studies
- Drafting/writing media alerts and other press materials
- Participating in account team client meetings and brainstorm sessions
- Press kit and/or other collateral assembly
To apply: please submit the following to be considered for the H&K Internship Program:
- Resume
- Cover letter
- 300-word overview on why you want to work in PR.
Application Deadline:
Please submit resume, cover letter and 300-word overview on why you want to work in PR by April 22nd, 2011.
Internship Dates:
Generally, the program coincides with the academic calendar. We require full-time availability throughout the program. For summer 2011, the expected dates (subject to change) are June 1st through mid-August.
Housing: We do not assist with housing expenses, but can provide information to help you find living accommodations.