West Virginia Symphony Orchestra: Sales and Marketing Intern
Charleston, WV
TO APPLY: Please send cover letter and resume to Scott Dodson, Vice President of Development and Marketing at sdodson@theclaycenter.org.
PAY: Negotiable
JOB SUMMARY: The Sales and Marketing Intern is responsible for working with the Vice President of Development and Marketing and Marketing and Communications Manager to manage programs that meet or exceed attendance and revenue goals for orchestra events and maximizing the visibility of the orchestra, consistent with WVSO policies and long-range objectives. As such, the Marketing and Sales Intern will assist in all marketing activities, including but not limited to: public relations (press, program books, and newsletters); advertising (print, electronic, and media); season subscription and renewal campaigns (direct mail, telemarketing); all ticket sales; audience research; new subscriber activities; and merchandising for the WVSO.
The position will also directly administer special projects related to program advertising and group ticket sales.
SPECIFIC JOB DUTIES AND RESPONSIBILITIES:
Marketing Management
Assist in the acquisition of prospect lists and leads for advertising sales and group ticketing
Assist in the maintenance of a group sales program and other targeted ticket sales programs.
Research general marketing trends and issues relating to WVSO and its branding, ticketing, subscription and sales initiatives.
Assist in the development and production of all materials used to support the WVSO’s public relations events and marketing campaigns, including subscription brochures, print ads, posters, signs, electronic media advertising copy, telemarketing scripts, press releases, newsletters, program book, annual report, and special promotions.
Help to ensure the quality, consistency, and accuracy of all WVSO communications.
Conduct audience and market research as needed; assist in developing strategies based on survey analyses.
Administrative
Assist in the development and maintenance of all tickets sales systems and records; ensure the accuracy of all ticket revenue reports; provide periodic progress reports as requested.
Assist with record keeping, database maintenance and other administrative projects as defined.
Other
Attend WVSO and related concerts.
Keep abreast of recent research on marketing techniques; maintain a collection of current resource materials.
Perform other duties as assigned.
QUALIFICATIONS:
Outgoing and professional individual with competency in Microsoft Office. Interest in performing arts and/or nonprofit management a plus. Must be willing to make contacts with outside companies and drive business to the organization.